Wolverhampton PRIDE.

Wolverhampton PRIDE.

The Events Programme will play a key role in making Wolverhampton a place where people come to work, shop, study and enjoy, contributing to the vibrancy of the city.

An events programme is in place to increase visitor numbers and to create work and volunteering opportunities.

The programme is part of the wider city vision for culture. This cross-sector strategic partnership brings together city authorities, businesses, education, third sector, cultural and community leaders to co-design and deliver a vision for culture with city transformation at its heart.

Aims of the project

The aim of the Events Programme project is to build capacity and establish a 3-year Events Programme in the city and town centres in Wolverhampton to create vibrancy, increase visitor numbers and generate footfall and local spend supporting local businesses. Its objectives are to:

  • Change perceptions and build a positive reputation for the city as an events city
  • Increase economic benefit from increased footfall, direct and indirect secondary spend
  • Increase social value: jobs, volunteering and skills

Key milestones

  • Project started in January 2022 with completion March 2024.