Free Business Growth Programme

Are you...

  • Eager to grow your company?
  • Ready to join like-minded businesses to explore to new opportunities?
  • Prepared to commit 15 hours over 3 months?

Then the free AIM for GOLD Business Growth Programme could be for you.

The programme began in June 2019 with the first cohort, and will see 200 companies benefit by the end of 2021

Through 2020 the programme will support up to 80 companies via 2 cohorts

Cohort 2:

  • Register - December 2019 /January 2020
  • OnBoarding - January 2020
  • Workshops - February2020/March 2020
  • Growth Plans –  April 2020/May 2020

Cohort 3:

  • register - May 2020 /June 2020
  • OnBoarding - July 2020
  • Workshops - August 2020/September 2020
  • Growth Plans – October 2020/November 2020

What you will get...

Through a series of growth orientated workshops, and one to one coaching sessions and help from experienced advisors from City of Wolverhampton Council’s Business Team, participants will gain the support they need to expand their business connections, stimulate growth and investment into the business and explore new market places. Here is our first cohort as it happened and the impact it had by the end of 2019.


  • Growth Planning - where do you want to go - bringing the entrepreneur out
  • Leadership and workforce development - the drive and ambition to get there, and the skilled workforce to support you
  • Innovation - think different, be different, do different
  • Finance - managing your cash, delivering growth through investment
  • Market Place - understanding your market, growth through new market development
  • Digital Marketing - unlocking the value of social media, creating a digital marketing strategy

Coaching sessions

  • Action Planning
  • Going for Growth

Starting a business based on passion for what we love and absolutely enjoy doing is fantastic. However, running a business without any sort of business understanding on the basics of how to operate was starting to cause problems and minor issues each year, once the business began to grow. We needed help. Our help came from the City Council’s Business Development Team.

Paul Jones, Owner, Good Start Jones

How to register

Following an initial application and interview process, successful businesses will be registered onto the programme following the completion of a Business Review.

Contact us...

Twitter: @investwolves

The AIM for GOLD Business Growth Programme is funded by the European Regional Development Fund (ERDF) and City of Wolverhampton Council.

The AIM for GOLD Business Growth Programme is funded by the European Regional Development Fund (ERDF) and City of Wolverhampton Council.

Participation on the Programme is subject to satisfying eligibility criteria and these are covered in these Practice Notes:

Please check these Practice Notes to confirm your eligibility. Any queries or points of clarification please contact:

Harold Mututa – AIM for GOLD Programme Manager - 01902551603 -
Oli Nash – AIM for GOLD Business Development Manager (Finance) - 01902550827 -